Experienced. Cost‑effective. Responsive. Woman-owned.

Sample Branding

Project Branding

Coordinated with project managers and clients to develop a unique look and feel to project communications and marketing materials, including public information materials and websites

While with GrassRoots and before, Lorrie Jo Williams coordinated projects requiring unique branding across communications pieces such as newspaper ads, posters, newsletters, websites, documents, and presentations. In addition to overall design, she also designed logos, selected the color palette, and developed templates that allowed technical staff to prepare documents that conformed to the project branding.

Clay Pit public information flyerPublic Outreach Materials

Working closely with the public outreach coordinator, Ms. Williams designed ads, postcards, posters, presentations, fact sheets, newsletters, and meeting signage with a unifying theme.

Website Development and Business Collateral

Since founding GrassRoots, Ms. Williams has developed business collateral for small businesses, including logo, business card, letterhead, presentation, brochure, and website design. In addition to website development, she has helped clients to develop search engine optimization and site flow strategies. Ms. Williams also coordinated page development and document preparation for project web pages.

Representative Projects

Template Development
Project Tasks

  • Branding
  • Project Coordination
  • Design/Layout
  • Illustration/Technical Drawings

Lorrie Jo is an amazing designer and an excellent person to have on any team. She is creative and gives you an end product more like what you wanted than you knew how to ask for.

— Elizabeth Boyd

Lower West Site Public Meeting Poster